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Questions for a Christian CEO of Nautique Boat Manufacturers

Read the full interview from the High Callings Website - 
Bill Yeargin is the refreshingly down-to-earth President and CEO of Correct Craft, an 84 year old company that manufactures and sells the Nautique line of inboard wakeboard and water ski boats. He has been at the helm for just under three years, but is a well-known figure in the marine industry, having served on the executive team at Rybovich Yachts and on both national and international industry boards. Yeargin is the author of two books, Yeargin on Management and What Would Dad Say? and has published more than 200 management and leadership columns. He shares his practical advice in person at management conferences throughout the world. At home in Orlando, Florida, he boldly combines faith, service and work. Yeargin talked to TheHighCalling,orgabout how he does this and about leading his company with integrity in these challenging times.

My first question may be a silly one to ask a native Floridian, but here it goes: Do you and your family enjoy boating?
Totally! I wake skate and wake surf . . . and my family and friends all enjoy boating. My daughters are seventeen and eighteen. I truly believe one of the reasons we have a close family is because of boating. It is a great way to spend time with each other and one that everyone loves!
The Correct Craft mission statement is "Building boats to the glory of God." How do you glorify God in this type of business? 
By loving God and others. Also, I believe we better demonstrate our faith when we show it through our actions, rather than our words. We are not afraid to be bold about our faith, but we are much more interested in living out our faith than sharing it through bravado.
 What unique faith challenges do you face as a manufacturer of luxury goods? 
We struggle with the same things as everyone else. I am not sure we have any unique challenges, even though they may feel unique when we are experiencing them.
We take our responsibility to develop and build good products very seriously. Our faith is one of the reasons that we do not cut corners. That shows up in the awards we have won; yet we don't do the right thing for the awards. We do the right thing because it is the right thing to do.
Tangible examples would be the modesty of our models and the lack of alcohol at our marketing events. I think it is fair to say that our models are the most modest dressers in the boating industry, for which we have been criticized some in the past. Our faith definitely impacts us in this area. We are not caught up in the "sex sells" mentality.

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posted by Justin Forman | 6.21.2011 - 5:55 AM


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