a Business as Mission Network:: Turn Good Business and Missions into Great Ministry: Will 2008 Be the Year of ‘Next Billion' or ‘Bottom Billion'? Rob Katz <body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d27430628\x26blogName\x3dBusiness+as+Mission+Network::+Turn+Go...\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dTAN\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttp://businessasmission.blogspot.com/search\x26blogLocale\x3den_US\x26v\x3d2\x26homepageUrl\x3dhttp://businessasmission.blogspot.com/\x26vt\x3d6117473324771524729', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>
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Will 2008 Be the Year of ‘Next Billion' or ‘Bottom Billion'? Rob Katz

What's in a name, a brand, a catchphrase? In some sense, everything. But a brand/name/phrase is only as good as the content behind it.

So when U.N. Secretary General Ban Ki-Moon recently declared 2008 to be "the year of the 'bottom billion'," I paid attention - after all, Ban's declaration has the force of the U.N. behind it.

Upon hearing this statement, my first thought was actually a question: if 2008 is the year of the 'bottom billion', does that preclude 2008 from being the year of the 'next billion' as well? I thought a lot about this, and came to believe that 'bottom billion' and 'next billion' need not be mutually exclusive. My conclusion is based partly on data: if there are 4 billion in the base of the pyramid, then there's room for both a bottom AND a next billion. (I cringed when thinking about this - these data are quite daunting when thought about in this way.) Read more

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posted by Justin Forman | 2.28.2008 - 7:00 AM

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